"Woodward helped us uncover the most important issues in the region so that we could focus our efforts on the right opportunities."

Customer Strategy

Understanding and connecting with your customers is crucial to sustain profitability. When you fail to deliver value to your customers, market share inevitably declines and growth stagnates, or worse, declines.

Companies in Asia often work with distributors and consequently lose their connection with their customers. It becomes easy to rely on distributors to provide information about your customers and to erode your understanding of the value you deliver to your actual customers. Conducting a deep review of your customers is critical to being agile and responsive. Woodward Partners works closely with you to build customer centric planning and execution, thus taking ownership in your business from front office to the local level. Our services include research, analysis, and advisory, producing the optimal map of customer needs and market conditions.

The complexities of Asia present many companies with daunting challenges to effective collaboration and governance. Value Network Analysis (VNA) offers companies a way to gain clarity, pinpoint deficiencies, and realize maximized benefit from an extended network of people and organizations. VNA is gaining traction among researchers and practitioners from a wide range of fields. A brief VNA case study is also presented.

Prof. Nitin Pangarkar of the NUS Business School and authority on China and India looks at the implications of the emergence of "Chindia," dispels common misconceptions about these fast growing economies, explores opportunities, and outlines five rules of thumb for effectively integrating "Chindia" into a global strategy.