Asia Business Expansion
Asia provides opportunities for growth and business expansion. China and India alone account for more than a third of the world's population, and Asian markets are an opportunity to tap into emerging markets with growing incomes and consequent growing demand. However, overseas business expansion into Asia is a challenge for any kind of company, big or small. Furthermore, Asia is riddled with its own challenges. China, India, Japan, Korea, South East Asia and the Middle East are all markets quite different from each other, with each consisting of several different markets. Information is lacking, and research is unreliable. Consequently, focusing in on the best market for a particular product may become a long exercise in itself. Important considerations such as the legal environment, government, security, social stability, and political conditions are difficult to quantify.
With many years experience in Asia, Woodward Partners helps our clients avoid the challenges to achieve their growth objectives in Asia. We work with our clients to assist them to understand the market potential, identify the most appropriate market segments, and map the challenges associated with Asia business expansion.
What factors should firms consider before expanding into foreign markets? How can firms benefit most from their experience and from the experiences of other firms? Prof. Rob Solomon of the NYU Stern School of Business and author of Learning from Exporting: New Perspectives, New Insights (2007) explores these questions.
How to Integrate "Chindia" into a Cohesive Global StrategyProf. Nitin Pangarkar of the NUS Business School and authority on China and India looks at the implications of the emergence of "Chindia," dispels common misconceptions about these fast growing economies, explores opportunities, and outlines five rules of thumb for effectively integrating "Chindia" into a global strategy.
The Base of the Pyramid - Fortune or Mirage?As value chains stretch across the globe, the impact of firms' investments on the poor are under increasing scrutiny. A great deal of hype surrounds new ideas about how to make money by selling to the base of the pyramid. However, Prof. Aneel Karnani of the Ross School at the University of Michigan critiques the idea that selling to the poor is an effective method of poverty alleviation.